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Tuesday, July 10, 2012

Tuesday, May 15, 2012


It began as a labour of love with my mom and I at the corner of Dundas
and Crawford close to 15 years ago.  I was in broadcasting at the
time, my mother had had a stroke and I needed to get her out of the
house again, socializing.  We had never owned a store, had never tied
a bouquet with our hands, had never built or refinished a piece of
furniture, we just knew we wanted to be part of a community and start
talking to people.  We opened Cindiloowho and it grew and grew,
grabbed lots of press, started peoples home collections, provided “the
pretty” to flower lovers all over the city, and hopefully helped
develope a new world in our second and third homes on Ossington.

Well now my mom is gone, our daughter Jaiden, who basically grew up in
this place, is old enough to venture out on her own and I find myself
needing a new challenge.   At the end of June, Jaidens
Petals/Cindiloowho will close its doors.  I’m heading back to  my
first loves, music and radio for a new adventure.  I've been offered
an amazing oppourtunity as the assistant program director at jazzfm91.
My husband Stefano will continue to build beautiful furniture from our workshop off the
alleyway, so stay in touch on line or drop by his space for a chat.

I want to thank you for being so supportive over the years and joining
our family on this ride.  We’ve made some incredible friends and I’m
happy to say that we see familiar faces and hear friendly voices
everywhere we go now.  I’m grateful.

I’m also happy to mention that another great family will be moving
into our space at 130 Ossington Ave.  Teo and Chasen from Union
restaurant have some incredible plans for this magical little space
'Tasty stuff'.  'Needed stuff' for the community and families around.

Stop by in the next few weeks and say hello, we’d love to say thanks
in person.    And who knows, I may miss making pretty things so much,
that I’ll have to open up another little space somewhere else nearby.

Be well,

Dani elwell.

Monday, May 14, 2012

Mothers day!!!

well, what can i say, it was our best mothers day evah!!!  thank you so much for supporting us over the years!!!

on top of that we provided the pretty for a shower and managed to create some beautiful bouquets for Kathleen's lovely wedding...  what a weekend!!!

Monday, April 23, 2012

Rule of thumb....

If you're walking down an alley and there is a rather large flowering bush or tree hanging over the fence, you can snip a branch or two. 

Sunday, March 11, 2012

Hey, for us in Toronto, its March Break...

we will be closed from today (sunday) until thursday afternoon...

thanks for taking a look at our blog!!!


Wednesday, February 15, 2012

just a quick note....

to say thank you!  By far, this was our most succesful valentines day evah!!!  Lots of familar community faces and new phone calls and visits from people beyond our hood.  The nicest calls I received were from husbands and boyfriends and partners saying "my love told me that if I was going to buy flowers this valentines day, it has to come from jaidens petals..." 

I mean, what more could we ask for.  A thousand times, thank you. 

We hope you had a lovely day/nite and enjoyed your flowers. 

see ya soon,

dani, stefano and jaiden. 

Wednesday, February 1, 2012

Our freshened up flower home is now open!!!

Yesterday, we tore down the brown paper in the windows and let the light in.  The store looks great.  More furniture from our workshop and some odd bits and pieces found along the way in the front....  and snuggled into the middle and back working rooms are our flowers... 

Lots of pretty bundles available...  because Jaidens Petals/Cindiloowho is now open again!!

Start thinking about Valentines Day!!!

Thursday, January 19, 2012


The lovely design folks at Covet Garden have asked me to contribute a monthly blog post on the shop, flowers, making an arrangement. I couldn't be more pleased. I'll also make a music suggestion or two that can relate to the arrangement. Sounds intriguing. The first post will be for the February issue at covetgarden.com! Do check them out, great on line magazine!!!

Monday, January 16, 2012

It has been decided upon....